TeaLyte is one of the world’s first hydration-focused tea drinks, and reached out to bring their vision to life. They needed a fresh brand identity and package designs that seamlessly connected their products, whether on a can, or a hot tea carton, and across every flavor. TeaLyte’s revolutionary approach to the caffeine market required bold visuals and a look that could be scaled infinitely. The resulting identity balances energy and hydration while standing apart from both traditional tea brands and overly-caffeinated energy drinks.
