John Russo, the founder of Petter Forums, envisioned launching an app with ease of use and accessibility to everyone. Petter Forums is a thread-formatted social network intended to connect pet-owners and help answer pet-related questions.
In the process of creating the brand's logo, this was kept in mind as it would be the viewer's initial impression to the app.
Working cooperatively with John, his vision was starting to come to life. The next, and most beneficial consideration was...
Color.
Orange was chosen as the primary brand color to lighten the moods of the users and to promote an inviting and positive atmosphere.
To this day, Petter Forums is thriving on both Apple and Android's respective App Store's and continues to be maintained, and used by many.
